Technology through Time

I am sure many of you have been following the presidential debates, which is what has lead me on this wild goose chase today. I began to ask 1 too many questions! I watched the debates online through ABC or MSNBC, whichever I can connect to quicker. Which also means that I do not often see any type of commercials (except for the one in the beginning that I usually miss because the volume is off, and I am setting up the "viewing area.") However, just 1 day after the recent Presidential Debate that was Town Hall style, I received an email from  wecansolveit.org  that made a plee for support asking ABC to play their recent ad,  "Repower America" . So of course I began to wonder, if this ad was not played, what was played. I discovered an article on  New york Times TV Decoder Blog  discussing Chevron's 150 second new ad for  Human Energ y that was played on ABC. On CBS they played an Exxon Ad. Nielsen Wire  stated that 63.2 Million people tuned in to these

Recently I was given the wonderful opportunity to attend a New Mexico Media Literacy Catalyst Training Session with Andrea Quijada . She introduced me to the concept of really viewing media through lenses. In other words, when we view media, we have a particular lens that we view it through that is based on our preconceived ideas formulated through experience in our environment. When we are asked to change this lens, than we are able to view the media from another lens. A great example she posed was to take a simple print ad with a woman in the ad and change the ad to have a man or vice versa. In the example she provided, we viewed a print ad of a young girl holding a Hamburger Helper glove and asked how we would feel or what we would think if instead of the little girl we saw a little boy. For me, this forced me to verbally and visually consider the conception of men and women and why I had those pre-concepts. This was only supplemented when I recently read Stephen Down