Thursday, September 11, 2008

What we can do with Responsibility

A lot of what "Our Reality" does is to encourage others to think and be aware of their surroundings, what is happening and why. Our surroundings are swamped with media, and this requires us to really engage in the thinking aspect in order to truly understand the media and our role as par-takers/users of media.
Thus when Marcia pointed out this great article, I knew we needed to share it in the blog because it raises a great question about being responsible and what that means in terms of media and producing media. And as synchronicity strikes again, it fits right inline with a 2007 movie called "Charlie Bartlett" in which a youth does whatever he can to gain popularity as it is his sole goal in life as a teen. But an adult is quick to point out that "some things in life are more important than just populairty. Like, what you do with it."
This is exactly what the Responsibility Project by Mutual Liberty pointed out.
"We thought, if one TV spot from Liberty Mutual can get people thinking and talking about responsibility, imagine what could happen if we went a step further? So we created a series of short films, and this website, as an exploration of what it means to do the right thing."
Now that we are in the technology age, progressing at astonishing rates, anyone and everyone has a chance to create media. This now applies to anyone and everyone. "Imagine what could happen if we all started thinking about responsibility?" Is this not what Al Gore has been pushing with his media intense project, alerting people all over about Global Warming? "Imagine what could happen if we went a step further?"
Really, we begin to once again incorporate the concepts of character education and leadership into our global communications. It is socially accepted and expected. ;)
This really leads Our Reality to the concept of Positive Advertising. This year we will really be focusing on looking at the difference between positve and negative advertising andhow we can produce positive media.
Here is a great example by Mutual Liberty:

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